Hosted by FLBlogCon's Bess Auer, Smarketing News is a weekly radio show airing on WPRK 91.5 FM in Winter Park, Florida. Every Monday from 9 to 10 am, the show focuses on the latest trends in tech, including apps and online tools, as well as how smart marketers and content creators are using these tools effectively. Central Florida-based creators, start ups, and marketers are emphasized to shine a spotlight on the area's growing tech culture.
WPRK was originally WDBO, one of Orlando's oldest radio stations, which relocated to downtown Orlando leaving the Winter Park station to find new call letters. Located at Rollins College, WPRK takes pride in talking about relevant community issues and showcasing local and indie musicians and bands.